Ebook text download The Matchmakers: The New Economics of Multisided Platforms 9781633691728 English version by David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

Ebook text download The Matchmakers: The New Economics of Multisided Platforms 9781633691728 English version by David S. Evans, Richard Schmalensee

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

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Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together.
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Matchmakers: The New Economics of Multisided Platforms
Matchmakers: The New Economics of Multisided Platforms. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In “Matchmakers,” David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles,
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Matchmakers: The New Economics of Multisided Platforms
The New Economics of Multisided Platforms Many of the most dynamic companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers.
Matchmakers: The New Economics of Multisided Platforms …
Matchmakers: The New Economics of Multisided Platforms – Kindle edition by David S. Evans, Richard Schmalensee. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Matchmakers: The New Economics of Multisided Platforms.

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